In the past, companies could rely on traditional media to promote their products. But in this age of
technology, consumers are able to receive information in so many different ways, so much so that they become bombarded by messages from all forms of media. The onslaught of information that consumers have to deal with challenges companies to find new and innovative ways of delivering their message directly to their consumers.
In this light, Modern Ads and Promo Inc., brings CATCH BLUEZONE Mobile Marketing, a new form of
mobile marketing that is the first of its kind in the Philippines.
By using the existing Bluetooth technology found in devices such as mobile phones, computers, and personal digital assistants (PDAs), CATCH BLUEZONE allows you to send any kind of information directly to your target consumers. You can send store coupons, discounts, company logos, pictures, audio files (in MP3 or WAV formats), video files (in MPEG4 format), movie trailers and teasers, infomercials, business cards, and any other digital content your company would like to send.
It is cost-effective.
Unlike SMS and MMS which allow you to send your content at cost, CATCH
BLUEZONE allows you to reach anyone with a Bluetooth-enabled device within 100-150 meters and
deliver your message without any cost.
It allows you to directly reach your consumers.
Since any file sent via Bluetooth requires acceptance from the device's owner, using CATCH BLUEZONE to send your company's promotional material ensures
that not only are you directly reaching your consumers, you are also instantly able to gauge the
effectiveness of your promotional campaign.
It allows you to test the effectiveness of your company's campaign.
This is one edge that CATCH
BLUEZONE has over traditional media: if in the past, your company would have to do some market
research to test the effectiveness of your promotional campaigns, CATCH BLUEZONE changes all that
with a simple "Yes" or "No" click by a Bluetooth-enabled device. CATCH BLUEZONE instantly allows you
to track the number of people who have received your message. That in itself is an innovation that no
other form of technology can boast of.
No SPAMMING required.
Consumers have to deal with so much information that they don't necessarily want to
have. With CATCH BLUEZONE, consumers have the power to choose whether or not they want to
receive digital content from your company. You are assured that your consumers are receiving content
that they are interested in, and such interest can translate into product sales. With no annoying SPAM
to deal with, your consumers are getting the content that they want, which is exactly what you want.
CATCH BLUEZONE Mobile Marketing can reach customers within 100-150 meters
in any of the following establishments:
- Restaurants & Bars
- Malls & Retail Stores
- Museum & Parks
- Exhibition/Convention Halls
- Bus/Train Stations
- Hotels/Motels
- Leisure Parks/stadium/Cinema
- Airport Lounges
- Outdoor Advertising
and more . . . .